This webinar will introduce you to the Adtech industry and discuss:
• The difference between a Publisher, SSP, DSP, and DMP
• Using the IAB terms vs. using a Terms and Conditions
• What terms to look out for and what terms are favorable for a company (Publisher) who is selling their ad inventory to an SSP.
AdTech Contracts: Common Pitfalls and Advantages when Negotiating Between a Publisher and a SSP